Thursday, March 26, 2009

S-Corp, C-Corp, Partnership, or LLC: Which one is Right for Me?

Starting a small business in a tough economy can be a daunting yet exciting task filled with difficult decisions and strategic planning to maximize your chances of success. Your planning must necessarily begin even before your company does, when deciding which type of entity to be. Make the wrong choice and you could end up being handcuffed on options when it comes time to make distributions to the owners. Prepare taxes inconsistent with the business type you have chosen and you could end up handcuffed in a much more literal sense. So which considerations are important? The answer depends on your intended purpose and goals for the business, but the issues that follow are nearly universal, and should be considered by any new business owner.
LIABILITY
Liability, and specifically its limitation, can play a large role in deciding whether to run your business as simply as possible, or to create a formal business entity. Sole proprietorships and basic partnerships are perhaps the easiest business types to form. Simply start doing business and your entity exists. However, sole proprietors enjoy no protection from business liability; owners are personally responsible for any debts the business incurs, in any amount. While the rules can differ slightly for partnerships, at least one partner will risk unlimited exposure to business liability. The drawback is easy to see: most new business owners understand that their venture carries some risk, and these entities place personal assets at risk.
Other entities offer significantly more protection. The corporation, limited liability company (LLC), and limited liability partnership (LLP) all enjoy limitations on liability to the owners. Generally speaking, owners of a corporation or LLC are not personally liable for business debts as long as certain formalities are observed in running the business. The LLP form can protect a partner for incurring debt caused by the negligence of the other partner(s).
To qualify for the protections afforded by the various business types, there are strict filing requirements with the state and rules on the methods for running your business. It is highly recommended you consult with an attorney and an accountant to ensure your business is complying and maintaining protection.
TAXES
While the tax code is extensive and confusing, every new business owner should understand the method of taxation on businesses, at least in a rudimentary sense. As much as any other factor, taxation can dictate your choice of entity.
Sole proprietorships are disregarded for purposes of income taxation; all of the income and expenses are reported directly on the owner’s individual tax return. Generally, partnerships work in much the same way, though there are a number of special rules dealing with participation in the partnership and deduction of losses that are best suited for an accountant’s advice.
C-corporations, on the other hand, are subject to what is popularly called double-taxation. This means the company files its own tax return and is taxed on its income before any distributions are made to owners. Upon distribution of corporate assets or dividends, the owners are taxed in their individual capacity, so tax is effectively "doubled." The drawback to this form is obviously that in most cases, a net greater percentage of profits generated by the business will be paid to the government as tax.
Passthrough taxation remedies the C-corporation tax treatment, and eliminates one of the levels of taxation. S-corporations, LLCs, and LLPs can elect to be disregarded for tax purposes so that instead of being taxed at the business level and again at the owner level, the business is treated more like a sole proprietorship or partnership. Owners are taxed only at the individual level, generally in proportion to their ownership interest in the business. Unlike sole proprietorships and partnerships however, the other entities retain their limited liability while taking advantage of the tax treatment.
OTHER CONSIDERATIONS
Limitation of liability and tax treatment are but two factors to consider when choosing the type entity for your new business. Other questions owners should consider include how do you plan to transfer assets in and out of the business? Will certain owners be employed by the business and others merely hold a passive ownership interest? Will the business have employees that receive benefits? How will the business be transferred to the next generation, and does that fit with your current estate plan? Exploring these questions with your advisors before making a selection will help you make the right choice, and whether in a literal or figurative sense, keep you from being handcuffed.

Monday, March 16, 2009

TM and the Digital Age: Does SciFi need to be SyFy?

NBC Universal has announced that as of July 2009 the SciFi channel will be changing its name... to the SyFy channel. Phonetically there is no difference between the names, but SyFy represents a chance to trademark the company name, whereas SciFi was too generic and common to receive trademark protection. The channel (lovingly referred to as Skiffy - another phonetic pronunciation, that will need to be rethought - by its fans) is hoping that owning the trademark on the channel name will help it to market and gain some brand distinction. Considering the outlets for digital media, this seems to make some sense. While there may be some ground-level dissonance about the switch, will people really stop watching a channel because it changes its name (and really only its spelling)? I do not believe so. However, from a legal perspective, this change represents a great opportunity for SyFy to brand, market, trademark, and protect its intellectual property. The importance of the TM and circled R should not be underestimated. Considering the amount of traffic sites like YouTube generate, protecting your intellectual property must be a priority in this digital era.

Thursday, March 12, 2009

Polsky v. Virnich: Last Stop on the Gravy Train

A case recently heard by the Wisconsin Supreme Court might greatly shift the balance of power between corporate executives and creditors in Wisconsin. In most jurisdictions, when a company's debts begin to greatly exceed its assets, the directors owe a duty to the creditors to conduct the business and collect money for their benefit. For quite some time, Wisconsin law has been in the minority. As long as the company is operating, the directors owe no special duty to creditors. In Polsky v. Virnich, the owners/directors of a company siphoned off money in the form of executive compensation while running up huge debts. The Wisconsin Supreme Court recently heard oral arguments and will have a chance to bring Wisconsin's law in line with the majority rule. For a full analysis, see Michael Rust's article on the possible impacts and outcomes.